What is Black Friday best for?

What is Black Friday?

Black Friday is a mega sales event, occurring annually. Traditionally marking the beginning of Christmas shopping, it was once considered a solely American event but is now recognized by business owners and shoppers worldwide. It is thought to be the biggest shopping and sales event of the year, with £4.8 billion dollars spent in the UK on Black Friday 2021. American shoppers spent $8.9 billion online.

Although not an official holiday, Black Friday has evolved into a well-known occasion with millions of shoppers preparing to grab the amazing deals on offer. It’s also a great chance to pick up a few Christmas gifts at a lower cost.

When is Black Friday this year?

Each year Black Friday takes place on the day following the American holiday of Thanksgiving in late November. This follows the event’s origin as a way for US brands to advertise Christmas shopping deals straight after Thanksgiving ends. Wondering when it’s Black Friday 2022? We have you covered. Black Friday is Friday 25th November 2022so shoppers have limited time left to prepare for the major upcoming sales!

Each year different products are trending, with shoppers showing different interests, relating to current trends. This year is no exception.

So, what are set to be some of the most in-demand products this year?


Smartphones are constantly evolving, with brands such as Apple and Samsung releasing up to four new mobile devices each year. The most popular devices are typically not released in the month leading up to Black Friday, with many shoppers choosing to wait until then to upgrade their phones.

And while some shoppers hunt for deals on their handheld devices all year round, Black Friday is a great opportunity to take advantage of bargains on the latest tech. However, shoppers are advised to think fast and be quick, as phone providers may release deals in limited quantities, and these could be released in the days prior to the bumper shopping weekend.

Black Friday deals on smartphones are increasingly popular due to offers being available in-store and online.

Current products that shoppers may be looking for deals on include:

Apple iPhone 14 128GB

Apple’s newest smartphone release is once again catching people’s eye. The Apple iPhone 14 contains a range of impressive features including a 48MP camera, extensive privacy controls and high-quality video recording.

Samsung Galaxy S22

If you’re not an Apple user, Samsung will no doubt have some Black Friday deals. They may include the Samsung Galaxy S22. This handset has rapidly become a best-seller with dynamic display, great quality camera, Nightography feature and super-fast processor.

Small kitchen appliances

Almost a quarter of shoppers say they plan to purchase a small kitchen appliance on Black Friday, either for themselves or as a gift for someone else.

Nespresso Vertuo Coffee Machine

Perfect for barista-style coffee morning and night, this versatile machine offers a range of cup sizes and drink sizes and sits neatly on the kitchen countertop.


Fashion is one of the biggest selling Black Friday categories, with some shoppers waiting all year to snap up a new wardrobe courtesy of Black Friday deals. Last year saw ASOS launch a jaw-dropping, 80% off discount with shoppers quickly stocking up on winter coats, party wear and boots.

This year’s deals look to be just as good, but you’ll have to move quick to grab your wish-list while it’s in stock. Here are our top picks:

The North Face, Women’s 1996 Retro Nuptse Jacket

The North Face has evolved from a brand once associated with sports enthusiasts to the ultimate off-duty status symbol. There’s no doubt that thousands of shoppers will be searching for a deal for the newest addition to their winter wardrobe including this perfectly on-trend puffer.

Lululemon, Yoga Pants

The athleisure wear of choice for every Instagram model, yoga fan and influencer, Lululemon’s amazing quality and stylish design make it a winner. Their yoga pants are an off-duty staple, as perfect for hitting up Pilates class as they are for doing the school run or weekly shop.


Who doesn’t love a good pair of headphones? Ideal for relaxing and drowning out the sounds of the outside world, plugging in while traveling or working up a sweat in the gym, they are a must have gadget for many of us. However, finding a good pair of headphones with decent sound quality, comfort, and design at a good price is no small ask. Look out for Black Friday electronics deals to upgrade your pair or get a head start on Christmas gifting for friends and loved ones.

Apple AirPods 2nd Generation & Pro

Let’s be real- Air Pods will never go out of style. With good functionality, efficient design, and high quality sound, it’s little wonder that millions of shoppers try to bag Apple’s finest wireless earbuds at a lower cost on Black Friday.

This is Black Friday, we expect Airpods 2nd Gen to be cheaper than ever before so get ready to add to basket.

Sony WH-1000XM4 Noise Canceling Wireless Headphones

These over-ear wireless headphones are amongst the best on offer and dare we say it, rival Apple’s AirPods. Perfect for those who prefer a larger headset, while optimizing the listening experience.

Perfume & Aftershave

When in doubt, perfume and aftershave make for an easy Christmas gift. Whether gifting it to others or treating yourself, there are so many scents to appeal to different tastes. Whether it’s your existing favorite scent or a new release you’ve been dying to try- we’re confident that you’ll find what you’re looking for this upcoming Black Friday weekend.

Miss Dior, by Dior

This classic scent never dies. Originally released in 1974, this perfume still reigns in popularity to this day, with the unique aroma reimagined once again to appeal to modern taste.

Blue de Chanel, by Chanel

One of the most popular men’s fragrances available at the moment, a bottle of Bleu de Chanel’s would make for a seriously indulgent Christmas gift.


Gamers are often spoiled for choice on Black Friday with serious discounts across gaming devices, accessories like headphones and gaming chairs and games themselves. Keep your eyes peeled for Black Friday deals because nothing says “I love you” to a gamer more than the latest edition of their favorite XBOX game!


The 30th installation in the EA Sports FIFA series, FIFA 23 looks set to be as popular as its predecessors, especially with the World Cup taking place this year. If you’re a gamer and a football fan, FIFA 23 is available for PS5, PS4, Xbox Series X|S, Xbox One, Stadia, and PC.

Just Dance 2022/2023

Who doesn’t love a bit of Just Dance? This fun dance rhythm game is back and better than ever- and its latest edition is set to be released just three days before Black Friday. But if you can’t get your hands on a discount for the newest release, last year’s edition is an amazing alternative and is set to be marked down to its best price yet.

In other news, what time does Walmart open on Black Friday, November 25th, 2022?